The post-1970 generation

This group is neither as optimistic as the 1990s group, nor as pessimistic as the 1950s group, showing a relatively neutral and conservative attitude, according to the report.

The post-1970 generation is neither as optimistic as the 1990s group, nor as pessimistic as the 1950s group, showing a relatively neutral and conservative attitude.

There is strong interest in social issues, such as housing prices (29.9 percent), the changing residence registration system (14.3 percent), food safety (22 percent), income (21 percent) and employment (14 percent), with these percentages all ranking first among all the generations studied.

Although the number of the post-1970 group who visit Weibo for entertainment, socializing and shopping ranks second to last, 41 percent of this group like to collect information from Weibo.

As the social mainstay, this group has a strong sense of development efficacy and social superiority. At the same time, they show a prominent negative social mood.

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