A tour guide in Yunnan's capital Kunming has been stripped of her guide license, following a viral video showing her berating her tour for not shopping enough.

A CCTV screenshot shows Chen Chunyan verbally abusing visitors on the tour bus.

The four-minute video shows the woman threatening to cancel the group's trip to their next cities if they didn't spend more than 3-thousand yuan each on jewelry or souvenirs.

The video also shows the woman threatening that the travel agency would refuse to pay for the tourists' return tickets if any of them failed to meet the shopping quota.

Liu Kunfeng with the Yunnan Tourism says the guide has broken numerous rules.

"First thing, the tour guide forced them to shop, if the video is real, then her words certainly violated the regulation. Secondly, her attitude is terrible. Third, she used abusive language. So based on these aspects, we can say she violated regulations."

Tour guides attempting to force their groups to shop is common practice across many parts of China.

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