A new survey is suggesting an increasing number of the roughly 7-million Chinese college grads set to hit the job market this month are looking at creating their own jobs.

Analysis by Chinese job-finding website Zhaopin.com shows that while the number of new graduates looking for jobs this year has fallen by around 5 percent, the number of new graduates looking to start their own businesses has doubled.

Would-be entrepreneurs surveyed by Zhaopin now account for over 6-percent of the roughly 60-thousand college grads surveyed.

Gao Yudong, human resources specialist with Zhaopin.com, says those looking to create a start-up need to know the market they're getting into.

"Sometimes what they learn in school is far from society's real needs. It has something to do with China's education system. In the end, whether they can succeed depends on whether their knowledge is socially relevant, no matter whether they are looking for a job themselves, or hoping to start their own business."

The analysis by Zhaopin suggests most of those hoping to create start-ups are looking toward the internet.

The Chinese government has been actively attempting to steer Chinese college grads toward start-ups.

This includes easier access to lines of credit to get their operations going.

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