A shop in Hangzhou, Zhejiang province is providing customers the 'flesh' of Tang dynasty monk Xuanzang, the main character in the classic Chinese epic novel Journey to the West, as a publicity stunt, cfp reported.

In the novel, Xuanzang was the target of all the demons, goblins and fairies as they all vied for a piece of his flesh that would supposedly make them immortal.

The free meal turned out to be a giant cake, shaped like Xuanzang's cassock and covering a model dressed as Xuanzang.

The stunt attracted a huge crowd.

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