Chinese Premier Li Keqiang demanded improvements in the quality of goods and services Tuesday.

Government bodies should guide enterprises to provide high-quality products and services to improve the structure of supply and demand, said the premier in an instruction.

Improving quality is an approach to nurturing new growth areas and upgrading conventional ones, he said.

Li asked authorities to step up quality supervision and clamp down on legal violations.

"We should uphold the craftsmanship spirit of striving for the best and create more brands that satisfy customers," he said.

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