从展品到商品，中国文化助力乐高“拼”出新机遇
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LEGO releases new toy sets inspired by Chinese culture at CIIE
2019年11月9日，在第二届进博会品质生活展区，观众走过乐高集团展出的“3D进宝”。11月5日，连续六年参展的乐高集团精心打造的主题装置“玩乐之心”亮相第六届进博会消费品展区。6日，乐高集团在进博会上正式发布了4款全新乐高玩具套装并揭幕了将要入驻乐园迷你天地主题区的枫泾古镇乐高模型。自首届进博会以来，乐高集团每年都会在进博会全球首发最新产品，其中绝大多数都以中国文化为灵感来源，能够与中国消费者产生情感共鸣。[新华社记者 刘颖 摄]
Visitors walk by a figure of "3D Jinbao", mascot of the China International Import Expo (CIIE), built by LEGO bricks at the booth of Danish toy giant LEGO Group during the second CIIE in Shanghai, east China, Nov. 9, 2019. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Liu Ying)
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