从展品到商品，中国文化助力乐高“拼”出新机遇
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2020年11月8日，观众在第三届进博会消费品展区乐高展台参观用乐高积木搭建的中国风庭院。11月5日，连续六年参展的乐高集团精心打造的主题装置“玩乐之心”亮相第六届进博会消费品展区。6日，乐高集团在进博会上正式发布了4款全新乐高玩具套装并揭幕了将要入驻乐园迷你天地主题区的枫泾古镇乐高模型。自首届进博会以来，乐高集团每年都会在进博会全球首发最新产品，其中绝大多数都以中国文化为灵感来源，能够与中国消费者产生情感共鸣。[新华社记者 张豪夫 摄]
A visitor views the model of a Chinese-style courtyard built with LEGO bricks at the booth of Danish toy giant LEGO Group during the third China International Import Expo (CIIE) in Shanghai, east China, Nov. 8, 2020. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Zhang Haofu)
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