从展品到商品，中国文化助力乐高“拼”出新机遇
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这是2018年10月31日在国家会展中心（上海）拍摄的一面以首届中国国际进口博览会吉祥物“进宝”为主题的乐高积木墙。11月5日，连续六年参展的乐高集团精心打造的主题装置“玩乐之心”亮相第六届进博会消费品展区。6日，乐高集团在进博会上正式发布了4款全新乐高玩具套装并揭幕了将要入驻乐园迷你天地主题区的枫泾古镇乐高模型。自首届进博会以来，乐高集团每年都会在进博会全球首发最新产品，其中绝大多数都以中国文化为灵感来源，能够与中国消费者产生情感共鸣。[新华社记者 方喆 摄]
This photo taken on Oct. 31, 2018 shows a building block wall built with LEGO bricks with image of Jinbao, mascot of the China International Import Expo (CIIE), at the National Exhibition and Convention Center (Shanghai) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Fang Zhe)
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