Chinese singer Shang Wenjie promotes tree planting in an event in Shanghai on November 20, 2008. [sina.com.cn]

Shanghai native singer Shang Wenjie, who's among the growing number of stars coming out of the TV reality show wave, came to the city on Thursday for an environmental project promoting tree planting in the desert of Inner Mongolia Autonomous Region.

As a face for the liqueur maker Baileys, the 26-year-old Fudan University graduate convinced the company to aid the environmental project by donating part of the profits from online sales to the Million Tree Project run by Shanghai Roots & Shoots. The local environmental organization plans to plant 1 million trees in Inner Mongolia by 2016.

"I had never experienced serious dust until I went to work in Beijing," Shang said. "I feel a responsibility as a star and want to use this identity to ask my fans and other people to contribute to the environment."

Her fans donated 33 trees, and Shang plans to provide another 500 to 1,000 trees soon.

(Shanghai Daily November 24, 2008)