A leading interactive entertainment media company in China, Shanda announced Wednesday it has reached an agreement with EMI Music to cooperate on digital music service.

 

Under the agreement, Shanda Interactive Entertainment Limited, which is based in Shanghai and listed in Nasdaq, will offer its users music content of EMI, a leading music company in the world, through home digital entertainment devices and online portal.

 

"With EMI's leading music content, we believe Shanda will be able to deliver a more compelling music service to our users," said Shanda President Tang Jun.

 

Michael Hwang, president of EMI Music China, said that EMI is very optimistic about the future of the digital home and wireless service market in China, as consumers are more likely to enjoy music on mobile and personal entertainment devices in an era when music consumption becomes more digitized.

 

(Xinhua News Agency January 19, 2006)