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China's online game market hit 12.8 bln in 2007
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China's online game market surged 66.7 percent year-on-year to hit 12.8 billion yuan in 2007, according to a report released by iResearch Inc., a well-known consulting firm.

The jump is largely driven by China's massive player-pool and operators' marketing efforts, said the firm.

Shanda ranked the first with a market share of 19.3 percent while the runner-up Netease took 15.1 percent, followed by Giant Interactive Group who took 11.9 percent, according to i Research.

China's online game market is expected to hit 19.1 billion yuan in 2008 and 40.1 billion yuan in 2011, predicts the firm.

(Xinhua News Agency March 3, 2008)

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