Despite being in Minhang, the event attracted more than 100 people and its success convinced Caw to take his music caravan to downtown Shanghai.

Music Matters first found a home at the Mural Bar and Restaurant before moving to the Bulldog Shanghai in Luwan District.

The first event there, a Beatles-themed evening, attracted more than 250 people.

Following on from that success, Music Matters now holds a weekly unplugged night at Longitude Lounge on Sundays.

Romance has also become part of the Music Matters repertoire, with the Bulldog Shanghai also holding a monthly "Blind Date" event.

Based on the popular British television show of the same name, a contestant will sit behind a partition and ask questions of two potential dates, eventually choosing one.

The events have proved a hit and while they have resulted in a few dates, Music Matters is yet to be able to claim responsibility for a marriage.

"No, we haven't seen any serious romances yet," says Caw, "although I did get a date out of it once."

"The Longest Day"

Date: June 21, 2pm-3am

Venue: WTF, 570 Huaihai Rd W.

Admission: 50 yuan, or 150 for free-flow drinks

E-mail to music.matters@live.com for details. Anthony Caw

Nationality: Scottish

Age: 24

Profession: Teacher and event planner

Q&A

Description of self:

Wild, crazy, funny.

Favorite place: Great question ...

Strangest sight:

People riding a bike (perfectly satisfied/happy) with what appears to be the weight of the world on their shoulders.

Worse experience: I can't remember, but it was bad.

Motto for life: Love one another and be friends with all.

How to improve Shanghai:

A Fish 'n' Chip shop.

Advice to newcomers:

Shanghai has an amazing and unbeatable lifestyle. We are on the crest of a wave in Shanghai at this point. But be careful, don't lose the plot as I have so nearly done on many occasions.

(Shanghai Daily June 10, 2009)