British Museum's online shop a hit in China

: 0 Comment(s)Print E-mail chinadaily.com.cn, July 27, 2018

The store sells mobile phone shells, tapes, erasers and other items with various themes, including the Egyptian pharaoh. (Photo from the British Museum's Tmall store)

"It is an exciting prospect for the British Museum to be working with a company of Alibaba's stature as part of the Museum’s product licensing campaign," said Craig Bendle, manager of merchandising and licensing at the Museum.

"The British Museum is a museum of the world, for the world and this program provides a unique opportunity to share the Museum through both online and physical store activities."

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