LeBron James makes NBA 2K14 cover athlete
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E-mail Xinhua, June 8, 2013
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Miami Heat guard LeBron James will make his video game cover debut on NBA 2K14, the next installment of the top-selling NBA video game.
"My friends, family, and fans all know how much I love NBA 2K," said James. "I remember, as a kid, getting so excited for the game to come out and see who was on the cover and it's amazing to be a part of this great tradition."
"I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it," added James, who is currently defending the world championship in the NBA Finals.
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