Top 500 most valuable Chinese brands 2011

By Xu Lin
0 Comment(s)Print E-mail China.org.cn, June 30, 2011
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Industrial and Commercial Bank of China (ICBC) replaces China Mobile as the most valuable Chinese brand this year, according to an annual ranking of Chinese brands released Tuesday.

According to the list, Top 500 Most Valuable Chinese Brands 2011 by World Brand Lab, ICBC is now valued at 216.285 billion yuan (US$33.41 billion), followed by State Grid valued at 187.6 billion yuan (US$29.02 billion) and China Mobile at 182.9 billion yuan (US$28.29 billion).

The World Brand Lab ranks Chinese brands based on financial, consumer behavior and brand strength analysis.

The total value of the 500 brands on the list is 5.50 trillion yuan (US$850.78 billion), with an average value per brand of 10.10 billion yuan (US$1.56 billion). The lowest valued brand on the list rose to 1.015 billion yuan (US$157.009 million) from last year's 919 million yuan (US$142.16 million).

The World Brand Lab has been publishing the list annually since 2004 and it said that the brand awareness of Chinese companies has improved considerably. In the past only manufacturers paid much care to their brand image, but now the media, financial and retail industries are all strengthening their branding efforts, according to the list. The highest brand value listed rose from 61.237 billion yuan (US$9.47 billion) in 2004 to 216.285 billion yuan (US$33.46 billion) this year, while the number of brands valued at more than 10 billion yuan (US$1.55 billion) rose from 45 in 2004 to 103 this year.

Following is the list of the top 500 most valuable Chinese brands by World Brand Lab:

Rank

Brand

Brand Value

(in billion yuan)

Sector

Global Ranking 2010

1

Industrial and Commercial Bank of China

工商银行

216.285

Finance

82

2

State Grid

国家电网

187.696

Energy

86

3

China Mobile

中国移动通信

182.967

Telecommunication service

69

4

CCTV

中国中央电视台

126.129

Media

61

5

China Life

中国人寿

103.551

Finance

277

6

China National Petroleum

中国石油

100.623

Petrochemical

343

7

Sinochem
中国中化

95.857

Petrochemical

405

8

Huawei

华为

86.746

Telecommunications, Electronics, IT

348

9

First Automobile Works (FAW)

中国一汽

84.266

Auto

N/A

10

Lenovo

联想

82.591

Telecommunications, Electronics, IT

139

11

Bank of China

中国银行

77.485

Finance

221

12

Haier

海尔

76.352

Home appliances

107

13

China Construction Bank

中国建设银行

76.149

Finance

N/A

14

Suning

苏宁电器

72.816

Home appliances chain stores

N/A

15

Changhong

长虹

70.569

Home appliances

287

16

Sinopec

中国石化

70.392

Petrochemical

401

17

Shanghai Automotive

上汽

70.261

Auto

N/A

18

Baosteel

宝钢

59.154

Steel

N/A

19

Bank of Communications

交通银行

58.216

Finance

N/A

20

Tsinghua Tongfang

清华同方

55.271

Energy, IT

N/A

21

Beijing Automotive

北汽集团

55.186

Auto

N/A

22

Wuliangye

五粮液

50.391

Food, Beverage

N/A

23

Tsingtao Brewery

青岛啤酒

50.258

Food, Beverage

420

24

Air China

国航

47.856

Flight service

383

25

COFCO

中粮集团

47.269

Import & Export

N/A

26

Yunyan

云烟

46.725

Tobacco

N/A

27

China Telecom

中国电信

46.673

Communication service

427

28

China Merchants Bank

招商银行

46.424

Finance

N/A

29

Snow Breweries

雪花

46.368

Food, Beverage

N/A

30

Zhonghua Cigarette

中华

41.771

Tobacco

N/A

31

China National Offshore Oil

中国海油

41.638

Petrochemical

N/A

32

GOME Electrical Appliances

国美电器

41.027

Home appliances chain stores

N/A

33

Citic

中信

38.935

Comprehensive

N/A

34

Foton

福田汽车

38.872

Auto

N/A

35

Moutai

茅台

34.767

Food, Beverage

N/A

36

Erdos

鄂尔多斯

34.576

Textiles, Garments, Energy

N/A

37

ZTE

中兴

31.545

Telecommunications, Electronics, IT

N/A

38

Dongfeng

东风

30.166

Auto

N/A

39

Vanke

万科

29.561

Real estate

N/A

40

TCL

29.267

Home appliances

N/A

41

Ansteel

鞍钢

27.692

Steel

N/A

42

Heilongjiang Agriculture

北大荒

27.688

Agriculture

N/A

43

Changan

长安

25.934

Auto

N/A

44

PhoenixTV

凤凰卫视

25.732

Media

N/A

45

Chunlan

春兰

20.618

Home appliances

N/A

46

GSK-Neptunus

海王

19.762

Pharmaceutical

N/A

47

Chow Tai Fook

周大福

19.757

Jewelry

N/A

48

China International Travel Service

国旅

19.668

Travel service

N/A

49

Infinitus

无限极

19.558

Health products

N/A

50

K-boxing

劲霸

17.565

Textiles, Garments

N/A

51

Lang

17.555

Food, Beverage

N/A

52

Sinopec/ Lubricants

长城润滑油

17.439

Petrochemical

N/A

53

Mengniu

蒙牛

17.437

Food, Beverage

N/A

54

Shanghai Electric

上海电气

17.436

Mechanism

N/A

55

CSR

中国南车

17.126

Mechanism

N/A

56

Wuhan Iron and Steel

武钢

17.052

Steel

N/A

57

Yili

伊利

17.045

Food, Beverage

N/A

58

Gree

格力

17.023

Home appliances

N/A

59

China Unicom

中国联通

16.824

Telecommunications

N/A

60

Ping An

中国平安

15.854

Finance

N/A

61

Lining

李宁

14.863

Sports products

N/A

62

Yanjing Beer

燕京

14.825

Food, Beverage

N/A

63

Honghe

红河

14.558

Tobacco

N/A

64

Foton Lovol

雷沃

14.311

Mechanism

N/A

65

Wahaha

娃哈哈

14.257

Food, Beverage

N/A

66

Xiamen XGMA

厦工

14.236

Mechanism

N/A

67

Haojue

豪爵

14.226

Motorcycle

N/A

68

Fosun

复星

14.205

Comprehensive

N/A

69

New Hope

新希望

14.194

Agriculture

N/A

70

CP Group

正大

13.965

Agriculture

N/A

71

Tiens

天狮

13.176

Health products

N/A

72

Master Kong

康师傅

13.152

Food, Beverage

N/A

73

People’s Daily

人民日报

13.125

Media

411

74

China Baoan

中国宝安集团

13.062

Comprehensive

N/A

75

Zonda

中大

12.598

Auto

N/A

76

Quanyou Furniture

全友家私

12.391

Home appliances

N/A

77

BBMG

金隅

12.387

Building materials

N/A

78

Jialing

嘉陵

12.385

Motorcycle

N/A

79

Zoomlion

中联

12.369

Mechanism

N/A

80

Shasteel

沙钢

12.342

Steel

N/A

81

Hisense

海信

12.339

Home appliances

N/A

82

Chaoda

超大

12.262

Agriculture

N/A

83

Yuyuan Tourist Mart

豫园商城

12.216

Comprehensive

N/A

84

China Citic Bank

中信银行

12.208

Finance

N/A

85

Power Dekor

圣象

12.135

Building materials

N/A

86

Uni-president

统一

12.115

Food, Beverage

N/A

87

Founder

方正

12.092

Telecommunications, Electronics, IT

N/A

88

Luzhou Liquor

泸州老窖

12.057

Food, Beverage

N/A

89

Jiannanchun

剑南春

11.976

Food, Beverage

N/A

90

Transfar

传化

11.951

Chemical industry, Logistics, Agriculture

N/A

91

Quanjude

全聚德

11.872

Catering, Restaurants

N/A

92

Daohuaxiang

稻花香

11.858

Food, Beverage

N/A

93

China Pacific Insurance

太平洋保险

11.545

Finance

N/A

94

Little Sheep

小肥羊

11.267

Catering, Restaurants

N/A

95

China Minsheng Banking

中国民生银行

11.121

Finance

N/A

96

Tongwei

通威

11.068

Agriculture

N/A

97

Yutong

宇通

10.564

Auto

N/A

98

China Southern Airlines

南航

10.493

Air service

N/A

99

King Long Buses

金龙客车

10.158

Auto

N/A

100

Juhua

巨化

10.137

Chemical industry

N/A

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