Fine art of the snapshot
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E-mail China Daily, July 13, 2012
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Mimi Sun's lomo cameras |
One visitor to the show, however, was not happy. Pan Chan, general manager and creative designer of Lomography Asia, called Sun a few days after the show opened. "Lomography is a brand. We don't feel comfortable when an individual uses our brand name for an exhibition."
Chan is glad to see the growing popularity of lomo cameras, but is concerned that the brand Lomography will be taken for granted as a generic term of photography, as what Mimi Sun did in her exhibition.
"I'll define it as snapshot photography. We did it first, so people refer to it as 'lomo style' or 'lomo feel'," said he. "It's just like Coca-cola. It's a brand name but people always take it for a kind of drink. We don't like it but haven't come up with a solution yet."
The lomo trend, it seems, is well established. But in today's camera market where digital technology innovation is the mainstream, will the age-old analogue revival last? Chan is optimistic. "Now that the boundary between digital cameras and film cameras is ever more blurred, nobody would bother to discuss the advantages and disadvantages of each," said he. "People will own different cameras and pick the one that fits the occasion, just as they wear different clothes to work or to parties."
"I think we are in the age when old things and new things co-exist," said Sun. "If you find the niche to fit in, you will succeed."
The young photographer hopes that one day she can pick up her dream job: to shoot pictures for people - using lomo cameras only.
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