The luxury of travel
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E-mail China Daily, October 3, 2013
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Chinese tourists climb the Sydney Harbor Bridge with Matthew Mitcham (third from the left), the Australian diver who took the gold medal at the 2008 Beijing Olympics, on Feb 3, 2011, to celebrate the Chinese Spring Festival. Jiang Yaping / Xinhua |
HHtravel added three new departure cities in June, bringing its total to six departure locations, including Hong Kong and Taipei.
Sichuan's provincial capital Chengdu is the list's only second-tier city. But Chengdu's sales are "pretty good", You said.
HHtravel is expanding to meet growing and diversifying luxury travel demands. It offers more than 100 tours and plans to accelerate new products' introduction, You said.
Chinese luxury travelers' expectations are also becoming more erudite, You said.
"The country is a latecomer to the luxury tourism sector but has leapfrogged earlier consumers' sophistication," he believed.
High-end tours usually feature flights that are at least business class, five-star hotels and Michelin restaurant reservations.
Keeping the groups within six to 10 customers ensures quality service, You said.
But some industry insiders contend Chinese luxury tours require more than comfort.
"High-end tourists want more exceptional destinations on their itineraries," China International Tourism Service Ltd's outbound European destination department general manager Rao Tian explained.
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