The tourism industry in southwest China's Tibet Autonomous Region has reached a new height.

During the Spring Festival holiday this year, about 310,000 tourists visited the region, an annual increase of 7.9 percent. Tourism revenue rose 9.3 percent year on year to 259 million yuan (38 million U.S. dollars) during the period, according to the regional tourism development commission.

Last year, Tibet recorded more than 23 million visitors, bringing revenue of 33 billion yuan.

"I spent the Lunar New Year holiday with friends at a homestay in Tibet," said Yang Weijiang, from Hangzhou city in eastern China's Zhejiang Province. "We experienced a variety of wonderful food and cultural activities, including temple tours, local dances and a special local noodle soup."

The local government plans to promote the region's tourism further to attract more than 30 million visitors by 2020, when annual tourism revenue is expected to exceed 55 billion yuan.

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