In TB fight, business and society gain from corporate responsibility
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"Chinese companies and many multinationals are already collaborating commercially, so there's a natural channel of communication we can use to encourage CSR activities," Tedstrom said.
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Dr. Chen Mingting, Vice Director of the National Center for Tuberculosis at the China Center for Disease Control (CDC) talks to China.org.cn reporter Corey Cooper at the TB Forum hosted by the Global Business Council on HIV/AIDS, Tuberculosis and Malaria in Beijing on March 22, 2011. [Pierre Chen / China.org.cn] |
"Companies touch ordinary people and have customers and workers. If we can bring those networks together, people can increasingly access this new [disease control] technology," Evans said.
Representatives from local charities also expressed interest in joining the TB fight.
"We have worked for years in efforts to aid AIDS-impacted children and spread HIV/AIDS awareness among university students," said Joshua Luo of the Beijing-based Chi Heng Foundation. "We want to better understand TB and pay more attention to it in the future," Luo said.
In 2007, the GBC , China CDC, UNAIDS, and other private sector partners collaborated to establish the China HIV/AIDS Media Partnership (CHAMP), which produced nationally-televised public service announcements watched by an estimated 741 million viewers. The partnership has been credited with significantly raising AIDS awareness in China.
The GBC has been the CDC's active partner in promoting disease awareness, prevention and control in China since 2006.
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