The Czech Embassy in Beijing has launched a new cultural program - "Embassyart" - which will run from 2010-2013. Its goal is to build bridges between Czech and Chinese cultures and the people of the two countries, Czech Ambassador Mr. Libor Sečka told a press conference held at the embassy on July 15.

Mr. Sečka said that Chinese people have traditionally shown a strong interest in Czech culture. He cited the success of the Czech Cultural Festival in China this May as an example.

The program will bring together painters, musicians, photographers, dancers and others from the Czech Republic and China to hold exhibitions, concerts and other cultural activities, and promote dialogue between contemporary Czech and Chinese artists.

Embassyart also aims to highlight new creative possibilities opened up by the interaction between the worlds of diplomacy and culture.

The inaugural event of the program will take place on 23 July 2010 at the Czech Embassy. It will include a concert by talented young Czech soprano Markéta Mátlová, accompanied by guitar player Matěj Freml, and an exhibition of the work of modern Chinese painter Wei Qingji.

A representative from Czech automobile maker Škoda, one of the main sponsors of the program said, "If you want to get to know a country, please expose yourself to the art and culture of that country. "

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