Shanghai Book Fair 2010 opens

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Shanghai Book Fair 2010 starts on today at the Shanghai Exhibition Center. The annual exhibition features the theme "Love reading, love life - hand in hand with the Expo".

Nearly 500 Chinese publishers will bring some 150,000 books to the event, among which at least 100 will be new books.

Actors Jet Li and Zhou Libo, as well as Shi Yongxin, the abbot of Shaolin Temple will attend along with celebrity writers like Mo Yan, Wang Anyi and Liu Xinwu, who will give lectures or sign their books.

Besides showcasing a host of Expo-themed books, the book fair will also hold 20 Expo-related activities alongside its 400 cultural activities.

Visitors to Shanghai, with their Expo tickets, can enjoy all three evening book exhibitions for free, in addition to a discount of 20 percent on all books.

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