New life for acrobatics
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Pagoda of Bowls, performance of CNAT. [Global Times] |
"High, difficult, breathtaking and dangerous movements are the characteristics of Chinese acrobatics. But the potential of the human body has its limitations. Therefore, development of acrobatics requires developing high technology to expand the space for performance,'' Yu said. He explained that the success of ERA-Intersection of Time was the result of an international approach, a combination of art and technology, and it being a market-oriented operation.
"If you want to change the situation, you have to change the concept, and break out of the old management system," said Yu.
Reorganized as a market-oriented company instead of a state-funded troupe, SAT could carry out comprehensive marketing plans and promotional activity for ERA-Intersection of Time. This approach succeeded and brought handsome dividends. The show became a great success at the Shanghai Circus World - 2070 performances have earned 0.22 billion yuan ($33 million) until now. In January, the team will begin its foreign tours by traveling to South Korea.
"With the deepening reform of the cultural system, the environment for the acrobatics industry will change a lot in the future. As a result, the structure of acrobatics will also change," said Yu. He was confident that, "All these will offer more space for Chinese acrobatics industry to grow, and gain new and wider audiences at home and abroad."
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