'Studio' to help boost this year's Creators Project at UCCA
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Meng Jinhui (2nd left) at the Creators Project press conference. Photo: Xiao Wu |
With the latest technology and great ideas, last summer's Creators Project exploded onto the city scene with fun art events, live music and visual arts at UCCA. This year's Creators Project will return to UCCA in September, expanded to a whole week, double the length of last year's project, as well as more fun and eye-catching events.
The highlight of this year's project comes from the launch of the Studio. "Last year's event was more like a celebration of how technology changes our life including arts. But this time, we want to change ourselves as a technology final user. With the Studio, which acts like a foundation both in money and creative direction, we will help find some promising artists and support them as well as staging their final artworks," said Meng Jinhui, general manager of Vice Magazine China.
The Creators Project, a collaboration between Vice Magazine and Intel, aims to bridge the gap between artists of various platforms and the resources they need to help push their own imaginative directions. The whole project travels to big cities in the world including Lyon, New York and Beijing.
The Studio made its debut at last month's Coachella Valley Music and Arts Festival in California by partnering with UK's renowned studio United Visual Artists, which recreated the festival's main stage with a "combination of integrated lighting technologies."
Chinese rock band New Pants and game artist Feng Mengbo were invited to Coachella by the Studio. As the only Asian faces appearing on the festival's stage, New Pants rocked the crowd with their music and rock'n'roll spirit. Meanwhile, artist Feng's tent was crowded with viewers to participate in his multimedia installation and video game Long March, based on video games that Chinese youngsters used to play back in the 1990s.
"It is so much fun partcipating in this project. Having fun is the only standard in my game arts. Thanks to the Studio, overseas viewers can understand Chinese artists' creative ideas," said Feng.
Not only New Pants and Feng, but also avant-garde director Meng Jinghui will be on the Studio's list. "In 2002, Meng directed a movie, which is little known to the public. We are planning to invite him to present a video work this year," said Meng Jinhui, (no relation) general manager of Vice Magazine China.
The Creators Project 2011 is set to kick off at UCCA on September 13. The public will also have the chance to view some visual artworks from Coachella.
See www.thecreatorsproject.com for more information.
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