China sets 11 cultural industry targets for 2015

By An Wei
0 Comment(s)Print E-mail, March 5, 2012
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The Ministry of Culture On Feb. 28, 2012 released a cultural development plan which highlighted 11 main industries earmarked to break through during the 12th Five-Year Plan period (2011-2015).

The following are the 11 industries, and the aims they will pursue, mentioned by the cultural development plan.

1. Performing arts industry

Aim: To build around 10 cross- regional performance theaters, covering the main cities. In addition, establish 1 or 2 internationally- renowned entertainment industry nesting zones.

2. Entertainment industry

Aim: To build between 5 and 10 entertainment industry brands on both a large scale and with sufficient competitive strength.

3. Animation industry

Aim: To Increase the added value of the animation industry to more than 30 billion yuan (US$4.76 billion) by 2015 and build between 5 and 10 domestic animation brands which are both competitive and influential.

4. Gaming industry

Aim: To increase the market revenue of the gaming industry to 200 billion yuan by 2015.

5. Cultural tourism

Aim: To establish cultural tourism as both a new economic growth factor and an important ally of the cultural and tourism industries. .

6. Art industry

Aim: To ensure that art market transactions total 200 billion yuan by 2015.

7. Arts and crafts industry

Aim: To increase the added value of the arts and crafts industry to more than 600 billion yuan by 2015.

8. Exhibition industry

Aim: To establish between 3 and 5 internationally-influenced cultural exhibitions.

9. The creative design industry

Aim: To hold 1 or 2 internationally-influenced creative design exhibitions and build between 3 and 5 international renowned "Cities of Design".

10. Cyber Culture industry

Aim: To improve cultural tastes and enhance the core competitiveness of cyber culture.

11. Digital cultural services

Aim: To form a group of cultural services enterprises by using digital technology to provide production, dissemination, marketing, promotion and other services.

Enterprises involved in creative design, cartoon and digital production and hi-tech culture will receive additional encouragement in east China, while the center and west of the country will be expected to encourage the development of cultural tourism, arts and handicrafts and exhibitions.

In addition, the cultural development plan includes the goal of doubling the added value of the culture industry by 2015.

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