Celebrating fashion: China National Garment Awards
- By Zhang Rui
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E-mail China.org.cn, March 27, 2012
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Nine major awards are handed to their rightful winners at the annual China National Garment Association Awards held in Beijing on the night of March 25, to celebrate the growth and development of original Chinese apparel brands. [China.org.cn] |
The annual national fashion awards were held at the Century Theatre in Beijing on the night of March 25, to celebrate the growth and development of original Chinese apparel brands.
Considered to be the Chinese fashion "Oscars", the 8th China National Garment Association Awards are held to recognize Chinese fashion enterprises' work in terms of design, quality, marketing and innovation over the past year, as well as to enhance the awareness of brand and intellectual property rights within the Chinese apparel industry.
As the Broadway-style show unfolded, the nine major awards were handed to their rightful winners: Croquis won the Style Award, while the Innovation Award went to Show Long. Raidy Boer got the Potential Award, and Romon was rewarded the Award for Quality. The Merchandising and Marketing Awards went to Goelia and Elegant Prosper respectively. Lilanz won the Public Award, Peacebird won the Value Award and the Achievement Award was handed to Aimer.
The award winners will also receive the title "Brand of the Year." Over 2,000 people from within the apparel, fashion, commerce and media industries attended the ceremony.
"We require simplified but not simple; our direction is busy but not blind; we relax but do not indulge; we know our limits and never go too far and all the while we dream of being a leader in fashion," Lilanz Vice Prisident Hu Chengchu said in his acceptance speech for winning the Public Award.
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As the Broadway-style show unfolded, the nine major awards are handed to their rightful winners at the annual China National Garment Association Awards held in Beijing on the night of March 25, to celebrate the growth and development of original Chinese apparel brands. [China.org.cn] |
Aside from the above, five special prizes were handed out, awarding the efforts to build a communication platform for up- and downstream enterprises in the industry. Haining China Leather Market Co. Ltd. won the Promotion Award, whereas Zhejiang Weixing Industrial Development Co.,Ltd. won the Support Award. The Manufacturing Award went to Chenfeng Group Co. Ltd.; the Business Award went to Dalian Wanda Commercial Properties Co. Ltd. and KISSCAT - Guangzhou Tianchuang Footwear Co. Ltd. received the Apparel Award.
With preliminary rounds going on for six months, more than 2,700 Chinese brands were up for nomination, but in the end only 27 received one. The assessment process, including nomination, social test and final assessment, was supervised by PricewaterhouseCoopers (PwC) to ensure its fairness, the organizers said.
Established in Sept. 2004, the award ceremony was held by the China National Garment Association (CNGA), aiming to push forward the brand strategy raised by Premier Wen Jiabao, which insists on high standards, independent innovation and market assessment.
Du Yuzhou, the President of CNGA, said both the assessment and award systems are scientific whilst including expectation and trust. "It is actually the appraisal given by the market and its consumers."
China Fashion Week 2012 also kicked off on March 24. During 40 shows, more than 30 established international designers are showing their 2012-2013 Autumn-Winter Collections in Beijing.
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