First DMAX screen opens in China

0 Comment(s)Print E-mail CRI, April 11, 2012
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Big screen Hollywood blockbuster "Battleship" is set to be one of the first films shown on the new DMAX screens here in China.

Universal Pictures have offered the original materials of the film to be used for the screen conversion.

The news comes as the first DMAX Screen is being put into commercial use in the eastern province of Anhui.

Developers of the large cinema screen, made with Chinese independent technology, say they hope to break the IMAX monopoly in China's booming film market.

IMAX is currently the most widely used big screen motion picture format and was created by the Canadian company IMAX Corporation.

China has nearly 60 IMAX screens across the country.

The new DMAX screens however will reportedly show as many foreign films as IMAX and will also show two Chinese films every month.

Earlier in the year the government announced it would increase the number of foreign films allowed to be shown in the country especially in 3D big screen format.

15 DMAX screens will be installed in cinemas in several Chinese cities this year including Shanghai, Guangzhou and Chengdu.

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