Psy becomes new face of S. Korean tourism
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E-mail CRI, June 9, 2013
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Psy's South Korea tourism commercials have begun airing in 70 countries since May. [Photo: cnn.com] |
Psy has become the new face of South Korean tourism in a series of TV commercials promoting Korean culture to a global audience.
The 15-second TV commercials started airing on June 3 on major TV networks in the countries with the highest numbers of visitors to South Korea, including Japan, China, Indonesia, Malaysia, Thailand, Hong Kong, Singapore and Taiwan. They also aired on global TV channels, including CNN, Discovery Channel and National Geographic.
The commercials are also available on YouTube and Facebook.
Each of the six commercials features a unique aspect of Korean culture and a scene that symbolises it. In the commercials, Psy pronounces words that represent each aspect and then depicts it by acting it out.
Such cultural aspects include banchan (Korean side dishes), cosmeroad (streets lined with major South Korean cosmetic brands), Olle-gil (a walking trail in Jeju Island), bulgeum (a Korean abbreviation for "burning Friday", the equivalent of "Thank god it's Friday"), Dongdaemun (a shopping district in northern Seoul) and samgyeopsal (pork-belly meat, a Korean favourite).
Psy became the goodwill ambassador of KTO earlier this year and finished shooting the TV commercials in April.
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