|
US rapper Eminem performs during a concert at the Stade de France in Saints-Denis, near Paris, on August 22, 2013. |
The first-ever YouTube Music Awards on Sunday, improvised with plenty of celebrity cameos thrown into the mix, saw awards going to rapper Eminem and hip-hop duo Macklemore and Ryan Lewis.
Eminem won Artist of the Year, while Taylor Swift's I Knew You Were Trouble took the YouTube Phenomenon award.
Lady Gaga was up next, tears rolling down her cheeks as she performed her single Dope for the first time wearing a baseball cap and flannel shirt.
Video of the Year was awarded to Girls' Generation, who are megastars in South Korea but are still making inroads into the US music scene, while the Innovation Prize went to DeStorm, who won for "See Me Standing."
Response of the Year went to Lindsey Stirling and Pentatonix, for their cover of Imagine Dragons "Radioactive."
The inaugural YouTube awards reflect an increasing trend for people to turn to the internet, rather than television and radio, for music and video.
In August last year, the Nielsen rating agency published a survey in which 64% of American adolescents said they listened to music on YouTube, compared with 56% who listened to radio.
Go to Forum >>0 Comment(s)