Jackson sets out to discover Chinese talent

By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, November 14, 2013
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Jermaine Jackson is shooting a promotional video in Dalian City, northeast China, Nov. 13, 2013. [China.org.cn]


Jermaine Jackson, brother of late superstar Michael Jackson, has come to Dalian City, in northeast China, to seek new ground for his singing and dancing contest, as well as various hotel resort projects, China.org.cn can exclusively report.

"There are no musical groups in today's pop culture like the Jackson 5; groups that sing, dance, play instruments and perform electrifying shows around the world." Jackson said, looking at the prosperous Chinese market which has just seen several successful singing contest shows such as the "Voice of China." "There are great singers, great dancers and great musicians out there, but there is a need for bands that combine those elements into phenomenal performances."

"So I plan to find five talented individuals and mentor them to create the next big all-round musical band." Jackson said, "And I plan to do that in China, which is full of undiscovered talent."

Nevertheless, Jackson also noted, "There is only one Jackson 5 in the world. The new band Five is not to replace the Jackson 5."

Under his international company Go JLJ Entertainment, a development and production venture focused on creative multi-platform content, Jackson has forged a Media Partnership with State-owned Dalian Mobile Digital TV Co., Ltd. to operate and co-produce the first reality music competition to be broadcast on China National Mobile (Outdoor) Digital TV Network. The Modern TV Show will be called "JJ5" and will combine the latest in smartphone technology with the biggest digital TV network in the world.

According to Zheng Jun, general manager of Dalian Mobile Digital TV Co., Ltd, the show will be broadcast across China to an estimated daily audience of 600 million people with a prime time peak hour audience of at least 360 million people in more than 50 cities. The show will likely take off next March.

"JJ5 China" is powered by ASX listed GoConnect's Soundcheck Music Competition technology platform. “JJ5 China” will also be available on GoConnect's IPTV channel Uctv.fm to a worldwide audience via LG connected TVs, other LG connected devices and all brands of smartphones.

"Mobile and Internet media will have an explosive effect in the future of delivering creative content and that future is now!" said Richard Li, chairman of GoConnect and Director of Go JLJ Entertainment.

"I am super excited about the use of modern technology that will allow the largest audience ever to watch our show." Jackson said. Go JLJ Entertainment's strategic partnership with Dalian Mobile Digital TV will allow “JJ5” to be broadcast throughout China and the world. China's mobile (outdoor) digital TV network is a comprehensive network, including digital TV billboards, outdoor LED, transport terminal screens and mobile monitors that broadcast media formats in every form of transportation. They see daily audience traffic of over 1 billion views. Between Digital TV, IPTV and smartphones, the "JJ5" audience will be able to watch and enjoy the show anywhere, any time.

"China is the perfect place for modern media viewing and Dalian Mobile Digital TV leads the way in high-tech content delivery." Jackson added, "It's 'Entertainment Everywhere’ for people on the move."

Stage one of the show will involve a nationwide search to scout 15 contestants who can sing, dance and possess the talent to be all-round performers, using social media, smartphones and the Internet. Auditions and eliminations will be presented in multimedia episodes until the finalists are selected to move on to the next level. Stage two will involve Jackson mentoring the top 15 and creating three distinct bands of five members each. The last phase will be the battle of the bands in which Jackson and the viewers help decide who will be the winner and go on to officially become the newly discovered band "Five." Jackson will then present them to the world stage by producing their first record.

The grand finale will be held at the newly built Jermajesty Hotels & Resorts in Dalian. The show will open with Jackson performing a song he wrote just for China. The finale will end with the much-anticipated revealg of the winning band to a nationwide audience, with millions more watching worldwide on IPTV. The entire Jackson family will be invited to attend the finale.

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