Kirsten Dunst for L'Oréal Professionnal
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E-mail Agencies, January 3, 2014
Kirsten Dunst has become the first ever international spokesperson for L'Oréal Professionnal.
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Kirsten Dunst [Photo/Agencies] |
The quirky actress will front three beauty campaigns for the French haircare brand in 2014 and star in a series of ads for their styling ranges Tecni-Art, Beach Waves and Absolut Repair Limpidium.
Anne-Laure Lecrerf, L'Oréal Professionnel's international managing director, explained to WWD: "She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the [most] talented actresses I have ever met.
"She has the perfect attributes to embody the new values of L'Oréal Professionnel."
The move marks a welcome return to fashion for the blonde, who landed her first modelling job at the tender age of three and later signed with Ford Models and Elite before making a name for herself in Hollywood.
Kirsten, 31, commented: "I feel very close to L'Oréal Professionnel. The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles."
The 'Melancholia' star, who previously fronted ads for Bulgari's fragrances, has experimented with a host of different hair colours and cuts in the past, making her the perfect fit for the haircare brand.
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