Jermaine Jackson, the brother of Michael Jackson, has been preparing with his partners for the 2014 launch of a multi-part multimedia event called "Jermaine Jackson Presents" that includes two related TV shows, the JJ5TV China music competition and reality TV show, and a movie based on Jermaine Jackson's best-selling book of "You Are Not Alone: Michael: Through a Brother's Eyes."

The online Entertainment Content battle in China has started. Go JLJ Entertainment, the international entertainment production and marketing company that was established by Jermaine Jackson and his wife Halima Rashid who also has significant relationships in Bollywood, the US entertainment power broker Dirk Gibson, and ASX listed IPTV company GoConnect, spotted the emerging online interest in Western entertainment content in the China market almost a year ago.

Go JLJ Entertainment is now putting the finishing touches to an exciting implementation plan for this incredible original content event across China. The plan will involve distribution and promotion of "Jermaine Jackson Presents" through social media in partnership with a major Chinese social media company, and China's national outdoor digital TV network.

Jermaine Jackson Presents including JJ5TV China is the first content project for Go JLJ Entertainment to establish an extensive distribution infrastructure in China. This infrastructure involves significant distribution via social media. A social media campaign has also commenced on a number of Chinese social networking sites including the Chinese micro blogging site of Sina Weibo (equivalent to the Chinese Twitter but, with over 500 million registered accounts, is more than double the user base of Twitter). The site weibo.com/jj5tvchina went live on December 10, 2013 and has in the past 4 weeks without any advertising, attracted over 400,000 hits, demonstrating the popularity and power of the Jackson brand in China.

With Jermaine Jackson Presents on the launch pad, Go JLJ Entertainment is now preparing to implement the next phase of its comprehensive foray into China with original and Western entertainment content by unveiling a new division.

Go JLJ Entertainment will capitalize on the strong and decades-long relationships Dirk and Jermaine have built up with Hollywood, with organizers of major events such as the Oscars and Grammys, and with major US TV networks, to channel Western entertainment content and access to celebrities for the China online and in particular social media market. Go JLJ Entertainment will be able to save China's online businesses, years in building trusting relationships and in securing relevant and compelling entertainment content from the West.

The new division will focus on Western entertainment content that has particular relevance to the China online market. With GoConnect's long experience and expertise in IPTV on all 3 screens of desktop TV, smartphone TV, and connected TV, and with GoConnect's established relationships in China, Western entertainment content providers will be able to use Go JLJ Entertainment to fast track their entry to the lucrative China online market which, with over 600 million online users, is easily the biggest single online market in the world.

As the everyday battle between China's online titans rolls on, their quest for Western entertainment content to increase the "stickiness" to their fixed line and mobile internet platforms can only get more aggressive. The "Content is King" thought is now creating a crisis mentality for the likes of Tencent, Alibaba, Baidu, Sina, Sohu and Youku. As a competitor announces each content deal, the associated crisis becomes the opportunity for Go JLJ Entertainment instead.

"Go JLJ Entertainment was purposefully established with shareholders that had the key ingredients needed to be truly successful in the Chinese Marketplace: Creativity, Access to incredible Western entertainment content, Access to China, Key partners in China, the best in online communication and media technologies, understanding of online and mobile Internet and social media applications and a vision to bring it all together for long term growth," said Dirk Gibson.

"Because of our unique experience and skill sets along with the combination of our long term relationships in both the West and the East, we will be able to implement strategies that will make us stand out from all the other companies trying to capitalize on the entertainment opportunities in China," Jermaine Jackson added.

"Timing is everything for the unveiling of this new Content Division, and that timing is certainly right for China now with the right product from Go JLJ Entertainment," said Richard Li, director of Go JLJ Entertainment and chairman of GoConnect.

"Content is King," said William Henry "Bill" Gates III, erstwhile of Microsoft, in an essay of the same title, back in 1996. Back in 1996, Bill would not have envisioned that companies that are household names in China called Tencent, Alibaba, Baidu, Sina, Sohu, Youku are all now fulfilling his prophecy 18 years later, in China.

In today's fast moving China Internet market, where every day, the online titans of Tencent, Alibaba, Baidu, Sina, Sohu, Youku, etc., are fiercely competitive with each other and consistently innovating new weapons, new platforms to better one another, "Content is King" is ringing louder every week as the latest weapon for these industry titans.

In the past few months, we have witnessed Sohu's success in delivering over 200 million online viewers to "Voice of China" and reaping handsome profits from this content, indeed so profitable was Sohu's 2012 and 2013 involvement with Voice of China, it was inevitable that the biggest Internet company of China, Tencent, could not stand idle by any longer but snatched the 2014 online broadcast rights of Voice of China away from Sohu. There was no way that Sohu would stand still for too long in the online Content war either, so two weeks ago, Sohu licensed the China online rights of the popular US TV show "Saturday Night Live."

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