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E-mail China.org.cn, May 2, 2014
The United Nation Development Programme (UNDP) in China has teamed up with Midi Festival, which kicked off in Beijing on May 1, the annual international Labor Day, to promote the public's awareness on shaping a cleaner, greener future for the world.
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Midi Festival, a gala for rock-n-roll music, kicks off in Beijing on May 1, 2014, the Labor Day Holiday, attracting hundreds of thousands fans to the open-air event. The United Nations and UNDP in China has teamed up with Midi to build public awareness on forging a cleaner, greener future for the world. [Photo by Chen Boyuan / China.org.cn] |
Before debuting in Beijing, Midi, China's largest rock and modern music event, recently concluded its last set in Shanghai, during which the music festival authorities joined hands with the UNDP to spread the message on the importance of sustainability, with a focus on the younger generation in particular.
UN-Tang Stage, the central platform of this year's Midi Festival in Beijing, will see the performances of both Chinese and international bands, including Diuhuoche (Drop Train).
The “Sing for Green” online campaign is designed to get people to think about a greener earth and brighter future through an interactive musical activity. With green as their muse and by using an eight second musical score written exclusively for UNDP by popular Chinese rock band Miserable Faith, online participants can create their own lyrics about the future they desire.
The Midi Festival is expected to attract more than 60,000 festival-goers and over 40,000 volunteers, who help out with the organization in various capacities. It often uses environmental themes for slogans -- for instance, last year, Midi featured endangered animals and PM2.5.
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