Chinese books enter New Zealand mainstream

By Li Xiaohua and Wang Jiaxing
0 Comment(s)Print E-mail China.org.cn, November 19, 2014
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A Chinese book exhibition was held in Christchurch, New Zealand, on Nov. 14, 2014, as part of the "Experience China" tour to the country.

China International Book Trading Corporation (CIBTC) and Paper Plus sign letter of intent on Cooperation, witnessed by Vice Minister of China's State Council Information Office Cui Yuying (4th, L) , Nov. 14, 2014. [Photo by Li Xiaohua/China.org.cn]

 

At the exhibition, China International Book Trading Corporation (CIBTC) and Paper Plus signed a letter of intent on cooperation, witnessed by hundreds of Chinese and foreign guests, including Vice Minister of China's State Council Information Office Cui Yuying, the Councilor for the city of Christchurch Jin Zhijian, General Manager of Paper Plus James Grant and Executive General Manager of The Hub, Jason Marsden.

Cui Yuying said: "Books are the fountain of our soul and they are the best way to understand China. This book exhibition has brought many of China's best books to New Zealand such as 'Xi Jinping: The Governance of China,' and it will help New Zealand readers hear China's voice, appreciate Chinese culture, understand Chinese development and spread Chinese thinking. The signature of a letter of intent on cooperation means that the Chinese books will be able to enter the mainstream market in New Zealand more easily, and I hope the pragmatic cooperation between the two countries will be successful."

"The Chinese books have rich content and there are beautiful editions. I believe they will be popular in New Zealand. I hope that the signing of a letter of intent on cooperation will be the beginning of cooperation between Paper Plus and the China International Book Trading Corporation," James Grant said.

After the opening ceremony, Vice Minister Cui Yuying, Consul General Jin Zhijian and James Grant visited a bookstore. During their discussions, both sides agreed that Chinese books have a broad market in New Zealand, and expressed their hope that more Chinese books could enter New Zealand.

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