Chinese film market opens 2015 with Hollywood movie
- By Zhang Rui
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E-mail China.org.cn, December 31, 2014
The final installment of the "Night at the Museum" franchise will be the very first Hollywood movie to be imported to China in the new year.
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Hong Kong actress Christy Chung and her daughter attend the premiere of "Night at the Museum: Secret of the Tomb," held at the Beijing Museum of Natural History in Beijing on Dec. 30, 2014. [China.org.cn] |
"Night at the Museum: Secret of the Tomb," directed by Shawn Levy and starring Ben Stiller, the late Robin Williams, Owen Wilson, Dan Stevens, Ben Kingsley and featuring a special cameo by Hugh Jackman, may heat up the lukewarm Chinese film market at the beginning of 2015, though the film has received only average receptions in the market and with critics since its release on Dec. 19, 2014 in the United States.
"Night at the Museum 3" has a 47 percent approval rating, based on 91 reviews, with an average score of 5 out of 10 on RottenTomatoes.com. The site's critical consensus reads, "While not without its moments, ‘Night at the Museum: Secret of the Tomb’ is a less-than-inspired sendoff for the trilogy." It has only grossed US$59.19 million so far according to box office sales tracking website Boxofficemojo.com.
Sunnie Shen, the director of China marketing for 20th Century Fox Film Corporation, said at the Beijing premiere at the decked-out Beijing Museum of Natural History on Tuesday that the film is a "family film targeting both young and old. The hilarious adventure journey will let people experience a very happy New Year."
The 20th Century Fox Film Corporation held an exceptional premiere for the film in Beijing. In addition to inviting sexy Hong Kong actress Christy Chung to attend with her daughter, it also collaborated with the Beijing Museum of Natural History to allow thousands of Beijing residents to come in at night to experience robotics or role-play as dinosaurs and early African tribesmen.
"Night at the Museum: Secret of the Tomb" will be released in China on Jan. 4, 2015.
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