Alibaba signs distribution deal with BMG
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E-mail CRI, April 1, 2015
China's Alibaba has signed a distribution deal with international music giant BMG.
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| The headquarters of Alibaba in Hangzhou, east China's Zhejiang province [File Photo: chinacompanynet.cn] |
The entertainment arm of Alibaba signed an agreement that includes digital rights to over 2.5 million copyrights, including recordings from artists including Black Sabbath, Kylie Minogue, Boyz II Men, Smashing Pumpkins and Bryan Ferry.
As well as rights in songs from Bruno Mars, John Legend, Robbie Williams, the Rolling Stones, Aerosmith and will.i.am.
BMG said that the deal would expand its artists' earnings and help grow the legal music market in China.
Alibaba will promote BMG content through channels including its streaming apps Xiami and TTPod.
In November BMG struck a worldwide deal with leading Chinese independent music label Giant 'Jump' to manage its music publishing and recording rights, both domestically and internationally.
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