Chinese animation 'Kwai Boo' aims high

By Zhang Rui
0 Comment(s)Print E-mail, August 3, 2015
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The event host (left), comic book cartoonist Gui Huazheng (center) and director Wang Yunfei promote "Kwai Boo: Crazy Space Adventure" in Beijing on Aug. 2, 2015. []

The Chinese original animation "Kwai Boo: Crazy Space Adventure" featured in the largest premiere of its kind in Beijing on Sunday with high hopes for success.

The animated feature, directed by Wang Yunfei, was adpated from a bestselling comic strip series "Crazy Kwai Boo", which has sold more than eight million copies in China and recorded at least 700 million hits for its short series on Chinese video sites. Comic book creator Gui Huazheng and Wang co-authored the script. The plots are simple and seem designed to please children rather than adults.

"Kwai Boo" is about a genius teenager inventor Kwai Boo and his friends who undertake marvelous adventures through the universe and fight against an alien villain. The animation, produced by ITS CARTOON Animation Studio, marks the first time a Chinese home-made animation project has received investment from a Hollywood giant, in this case 20th Century Fox.

The popularity of the original comic strips also attracted 11 other investors, such as Xiron Entertainment and Jiangsu Broadcasting Corporation.

Nearly 3,000 children and their parents, as well as other cartoon fans, flocked to the premiere. It was the biggest cartoon premiere for a Chinese animated film ever. Director Wang, comic book creator Gui Huazheng, famous children program TV host Liu Chunyan, and even the famous script writer Li Qiang (who penned the award-winning "The Golden Era") all attended the event.

The director revealed that he himself dubbed Kwai Boo. As the original Chinese animation "Monkey King: The Hero is Back" has just made history by becoming the highest grossing Chinese animated feature ever, Wang has high hopes for his own creation and called 2015 as Year One when Chinese animation would really take off. 

"'Kwai Boo' is now very popular among kids," TV host Liu Chunyan added, "It exudes positive energy, and such excellent animation that can provoke both laughter and tears is what the Chinese animation world especially needs. "

"Kwai Boo" will hit Chinese theaters on Aug. 6, 2015.

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