Billboard music charts look to expand in China
- By Zhang Rui
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E-mail China.org.cn, November 10, 2015
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| Chinese singer Jane Zhang and American singer Adam Lambert speak at an event to unveil the collaboration between Yinyuetai and Billboard to create a Billboard China chart in Beijing, on Nov. 9, 2015. [Photo by Zhang Rui/China.org.cn] |
![Chinese singer Jane Zhang and American singer Adam Lambert speak at an event to unveil the collaboration between Yinyuetai and Billboard to create a Billboard China chart in Beijing, on Nov. 9, 2015. [Photo by Zhang Rui/China.org.cn]](http://images.china.cn/attachement/jpg/site1007/20151110/b8aeed99045617abd1aa2a.JPG "Chinese singer Jane Zhang and American singer Adam Lambert speak at an event to unveil the collaboration between Yinyuetai and Billboard to create a Billboard China chart in Beijing, on Nov. 9, 2015. [Photo by Zhang Rui/China.org.cn]")
The leading music records sales tracking trade magazine Billboard is collaborating with Chinese video streaming site Yinyuetai.com to expand into the Chinese market, it was announced in Beijing on Monday.
Zhang Dou, the founder and CEO of Yinyuetai.com, said Yinyuetai's China V Chart will officially become Billboard's China chart, joining the Billboard international charts including the Japan and Brazil charts. The Billboard Hot 100 chart will be published on the Yinyuetai platform.
The first Chinese No.1 will be unveiled on Nov. 16, based on Yinyuetai music video streaming data from the Chinese mainland, Hong Kong and Taiwan, said Zhang Dou. Yinyuetai will also publish China's album sales chart from Dec. 1, gathering data from online plays, downloads, fan votes, comments on Yinyuetai, and data from outside sources including Weibo, QQ space and more. Zhang said there will be more to come in the future collaboration with Billboard.
Zhang stated that China is witnessing a downturn of original music. An authentic and fair chart will help China's music industry move forward, and Yinyuetai's upcoming album chart will also help boost authentic album sales and fight against pirates.
"We are very excited to enter China for the first time," said Jonathan Serbin, head of Asia for Billboard. He said they chose Yinyuetai as a partner because of its massive, credible, real-time, objective and transparent data, as well as the company's popularity with Chinese music fans. Serbin hoped to expand into the Chinese market with this cooperation to introduce Chinese music to the United States, while helping Western music be better promoted in China, which will strengthen the cultural communication between China and the United States.
"China of course is a very important music market, a very fast growing market. So, it's crucial to have reliable sources and data in this market," he said, adding that the chart will also reflect the reality in China's music market. As music playing forms have changed over the years, streaming is now included in the calculations, and Yinyuetai's data will be very useful to fans and music executives.
Yinyuetai.com, founded six years ago in 2009, now has become the biggest Chinese music video site with high-quality streaming and with 20 million registered members.
Chinese singer Jane Zhang and American singer Adam Lambert attended the event to unveil the Billboard China chart and the collaboration with music executives. They both said they hoped to get good positions on the chart, while Lambert announced his China concert tour in January next year at the event.
Yinyuetai's co-founder Shi Ying also announced the launch of China-America Music Communication Foundation, which aims to help young people with musical ambitions to realize their dreams and have opportunities to go to the United States for further study and development. The foundation will also organize fan events and concerts as well as introducing pop acts' merchandise into China.
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