Music industry expects China's Internet star-making era
- By Zhang Rui
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E-mail China.org.cn, January 11, 2016
Chinese music industry insiders shared their opinions on Saturday in Beijing that China may just enter into an era when new musical stars would rise from cyberspace platforms.
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Industry veterans talk on the subject of star-making in the Internet era at a salon held in Beijing, on Jan. 9, 2015. [Photo/China.org.cn] |
Li Sirui, general manager of Image Music, said at the salon held at One Way Space in Beijing that the music contest reality shows such as "Super Girl" had shifted the country's music industry. After the advent of these new shows, the Chinese music companies can no longer present new music idols by following old patterns.
However, as the Internet has grown rapidly in China, the TV contest era has soon passed, and singer Hua Chenyu may become the last super idol born from the TV shows, he said. While the new teenage power TFBoys indicates the strength of the trend of star-making from Internet platforms and how those new idols can generate huge buzz and stardom from the cyberspace.
The salon, centered on the theme of "How to make stars in the Internet era," was organized by Yinyuetai.com, a high-definition music video streaming site, and the Talking Future program from Wezeit.com, a social network site.
Music critic Zhang Zhaoyi also pointed out that the Internet has the power to integrate products and entertainment. The recent hit Internet drama "Go Princess Go" shows that star-making on Internet platforms can nurture the audiences with a feeling of intimate participation, which is one of the advantages of the platform.
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