Mickey Mouse vs Big Big Wolf: Disney's battle for Chinese wallets

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A Mickey Mouse wearing Chinese-style clothes learns to practice tai chi.[Photo by Gao Erqiang/China Daily]


Some characters also appear to have had a makeover, said New Boston-based Jim Hill, who writes a Disney fan blog. Mickey and Minnie Mouse are "softer and rounder", he said, making them appear more similar to popular Chinese characters.

Some things haven't changed, though.

Ultraman fan Li was among the more than 1 million people to visit the park during its "soft opening", and he voiced a familiar complaint－waiting time for the rides.

"All the queues were really long and winding. It was like a million turns," he said.

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