Big data show netizens hooked on entertainment news

0 Comment(s)Print E-mail, January 13, 2017
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Results of a big-data analysis revealed on Tuesday that 68.29 percent of Chinese netizens are followers of entertainment news.

The number was released by Toutiao, China's major news and information app for mobile devices. It recommends personalized information to individual users based on analysis of their habits.

Thirty-three articles relevant to entertainment on Toutiao in average have 1 million or more readers. Video clips on Toutiao now daily attracts about 1.27 billion clicks, and 230 million of them are relevant to entertainment.

Film represents the largest percentage of entertainment news on the platform, with 56.08 percent of all Toutiao users follow film news, followed by TV series (49.43 percent), and reality shows (38.25 percent), and music (31.98 percent).

Some celebrities are titled "most popular" actors and singers on Toutiao due to the number of followers on their news.

For example, pop singer Li Yuchun became the most popular singer on Toutiao in 2016, and Hunan TV became the most popular platform for reality shows.

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