Chinese, German exhibitors ready for more cooperation at Frankfurt Book Fair

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Chinese exhibitors and the German side have showed their willingness for more cooperation at the 69th Frankfurt Book Fair.

A woman passes the China section at the 69th Frankfurt International Book Fair in Frankfurt, Germany on October 11th, 2017.[Photo:Xinhua]

Shanghai Century Publishing Group of China has taken part in this year's book fair. The group's vice president Kan Ninghui told Xinhua recently that the international cooperation between Chinese publishers and foreign publishers is becoming more and more a trend.

Chinese publishers and their German partners should firstly choose a right professional field and then select their suitable partners with stable publishing style, long-term publishing strategy and sufficient cultural resources, according to Kan.

"Chinese and German publishers should find common ground for cooperation and to make it as the consensus between the two partners from two markets," Kan said.

More than 7,300 exhibitors from 102 countries and regions as well as around 278,000 visitors are expected at the Frankfurt Book Fair on Oct.11-15. More than 170 exhibitors from Chinese mainland have taken part.

"The Frankfurt Book Fair has an office in Beijing. It is our biggest international office, because China is such an important market for many publishing houses, not only German publishing houses but also other publishing houses from other parts of the world. We support that kind of businesses with our office in Beijing," said Holger Volland, vice president of the world's biggest trade fair for books.

Volland continued, "We are treating businesses not like a one-way street." The organizer is bringing German publishers to China and also bringing Chinese publishers to Germany.

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