Popular Tencent game engages in Chinese culture promotion
- By Zhang Jiaqi
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E-mail China.org.cn, January 5, 2018
Besides the poem reading against the background of game scenes, the class also made day off and journey to the university worthwhile for Chu.
"To be honest, I didn't know about the Shangsi Festival before the class, and I guess many Chinese people don't know it even now," said Chu, after listening to the class, and being surprised by the profound culture that she still did not know well even though she had been getting access to it in everyday life.
Professor Zhang stressed the importance of inheriting the traditional Chinese culture, saying that its destiny lay in the selection of culture to be promoted, and the traditional festivals with rich cultural connotations and values critical to the youth and the country at large.
So far, classes have been held in nine universities including Minzu University of China, Harbin Institute of Technology, Xi'an Jiaotong University, Tianjin University, Wuhan University, Hangzhou Normal University, Ji'nan University and Peking University, each complimented by diverse cultural activities like performances with traditional Chinese instruments, Chinese operas, and so on, aiming at making audiences more familiar with Chinese culture and consolidating public confidence in the continuation of such culture.
"As the most popular online game in China currently with several hundred million registered players, we have recognized we bear a great responsibility on our shoulders," said Hou Miao, general manager of the self-development marketing department and the comprehensive marketing department of Tencent Interactive Entertainment, explaining why the company was giving strong support to the activities and working harder to add more Chinese cultural elements to the game itself.
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