Old brands meld traditions, modern tastes

0 Comment(s)Print E-mail SHINE, January 4, 2019
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Pankou, the handmade buttons on the traditional cheongsam dress, require patience and care to make. The buttons are called the "eye" of the cheongsam.(Photo/SHINE)

Recently, it launched a set of coasters, with pankouin the middle.

"The Palace Museum recently started selling lipsticks that are very popular," Gao said. "It shows the value of history. We are considering more products that allow people, especially newlyweds, to buy customized gifts."

Few foreigners come to Longfeng.

"We welcome foreigners, but we don't speak English very well and our tailors don't speak it at all," Gao said. "If there were a translator, we would consider opening a cheongsam class to foreigners."

The Shaanxi Road N. clothing shop Humsuit, built in 1929, held a small wine party at the store recently. Ten young men tried on new jackets that add fashionable elements to the traditional Yat-Sen suit.

"We want to cater to younger customers," said Chen Weifu, general manager of Humsuit. "Young people don't want to be restricted in a traditional suit. So, we've changed it from a formal suit to a casual jacket."

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