Old brands meld traditions, modern tastes

0 Comment(s)Print E-mail SHINE, January 4, 2019
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Hongxiang stages fashion shows of its latest designs. (Photo/SHINE)

Hongxiang, a 101-year-old pioneer in Chinese fashion, was the first couture house in China to hold a fashion show, attracting celebrities like Ruan Lingyu, "China's Greta Garbo," and movie queen Hu Die to the catwalk. About 90 years later, it is still one of only a handful of historical brands to hold fashion shows.

At a recent show, Hongxiang unveiled its latest collection.

According to master tailor Chen Jian, the only dress of value is one made by hand. "Handmade clothes are alive," he said. "They have soul."

One customer who attended the fashion show was pleased by the new collection.

"Actually, I'd heard of Hongxiang but I never bought anything there," said Chen Aili, 45. "The show really impressed me, and I decided to buy a cashmere coat. Hongxiang's clothes look as elegant and stylish as Max Mara."

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