Ma Jiajia pioneers China's sex toy industry
- By Lin Liyao
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E-mail China.org.cn, February 22, 2014
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| Two months before graduation in 2012, Ma Jiajia decides to start up her own business instead of seeking jobs like her peers. |
Choosing a career with courage
Two months before graduation in 2012, Ma Jiajia decided to start up her own business instead of seeking jobs like her peers.
In her mind, there are two kinds of pain one has to suffer when choosing a career. "In one situation, you have to bear all burdens on your own shoulders; while in another, you have to get rid of all the idiots in front of you." Ma said, "The former appears when starting your own business and the latter comes when finding a job. I opted for the former."
Ma was born with a natural self-confidence and courage. Since entering CUC in the summer of 2008, she would never miss any opportunity to present herself. Many of her performances and talk show appearances are broadcasted on numerous video websites, making them instant online hits.
After two months of preparation, Ma's first Powerful sex shop opened near her university, right on graduation day. When numerous students rushed into the 20-square-meter store, Ma was wearing a blue uniform, leading her staff in blowing up condoms as colorful balloons.
A slogan hangs at the front of her shop, "If you are shy, you are not welcome; if you think you are ugly, please don't come in; if you're longer than 18cm, you get a discount." In addition, a number of other flirty slogans can be seen everywhere inside the shop, which entertain any customer who walks in.
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