Japanese pop star Ayumi Hamasaki was welcomed by delirious fans when she arrived in Hong Kong for a new project on Monday.

Japanese pop singer Ayumi Hamasaki arrives at the Hong Kong airport on July 21, 2008.

More than 20 security guards were summoned to the airport to hold fans at bay, Tungstar reported.

Hamasaki will be in Hong Kong for six days shooting calendar photos for a Japanese magazine.

The 29-year-old singer admitted in January that she had gone deaf in her left ear. That didn't cool down her popularity, however, as fans were encouraged to see Hamasaki continue pouring herself into her career.

She is scheduled to hold a solo concert in Hong Kong on September 20 before performing in Shanghai and Taipei.