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Netease to Use Google Search Services

Netease, one of China's biggest Internet portals, has begun using search services provided by US market leader Google.

And the two companies are cooperating in online advertising under a new strategic partnership. Under the partnership, Google will provide web-page searches, one of the most heavily used services offered by Netease.

The deal will also give Google space on its search results page for its "pay-per-click" advertisements and would share in any revenues generated. It also marks a further move by Google into China's rapidly expanding Internet market. The US company recently began marketing Chinese language advertising services and last month took a stake in Beijing-based search rival Baidu.com.

(CCTV.com July 7, 2004)

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