Ford Motor Co. said yesterday it will begin selling its first passenger car in China by the end of March, entering a booming market already crowded with big foreign rivals.
The first four-door Fiesta sedan will roll off the assembly line in Chongqing on Saturday in a ceremony to be attended by top Ford executives.
The car is similar to a vehicle of the same name already sold in Europe, but modified for the China market with an automatic transmission and a sturdier suspension for rougher roads.
Ford officials refused to disclose the car's price. But it will be targeted at families in China's increasingly wealthy urban areas, it said.
(Shanghai Daily January 15, 2003)