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TV Trade War Begins in Earnest
Chinese TV makers are preparing their defence against anti-dumping charges after a US agency yesterday decided the claims warranted investigation.

The United States International Trade Commission (ITC) gave the go-ahead to further investigations into charges that Chinese TVs were being "dumped" or sold below cost in the US market.

An official from the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), which represents major Chinese TV exporters, said they are now preparing for the next stage of investigation and will try their best to protect the interests of their members.

The ITC determined that US TV manufacturers had been materially injured by imports of certain colour televisions from China and Malaysia.

As a result of the US commission's ruling, the Department of Commerce will continue its anti-dumping investigations into these imports.

The preliminary determination of the US Department of Commerce is due on October 9 this year.

"We are collecting price-related data from the TV exporters which we will then compare with data from other countries," the CCCME official said.

The US TV maker Five Rivers Electronic Innovations and two labor unions, the International Brotherhood of Electrical Workers and the International Union of Electrical, Electronic, Furniture and Salaried Workers, formally charged color television manufacturers in China and Malaysia with unfair trade practices on May 2.

The petition requests duties of up to 84 percent on TVs from China and up to 46 percent on TVs from Malaysia.

Chinese manufacturers feel the ITC ruling is unjust.

Yang Guohe, general manager for international business at the Chinese TV manufacturing firm Konka, said it was unfair to penalize Chinese firms just because their exports to the United States surged last year.

Their US rival claims that color television exports to the United States from China and Malaysia jumped to 2.8 million sets in 2002 from 375,695 a year earlier.

"Konka's pricing in the United States is based on the principle of cost plus a reasonable profit," said Yang.

He expected the US Department of Commerce to make a favorable judgement since Chinese TV exporters did not engage in unfair trade practices.

But Chinese legal experts warned local manufacturers not to be too optimistic, saying the United States did not regard China as a market economy.

As part of the investigation process, a third country market economy is selected to establish "normal values" for comparable products. Xiang Dong, a lawyer from Beijing-based Chai & Fu law firm, said since labor costs in the third country are often higher than in China, the normal value of its products also tends to be much higher, which can result in dumping charges being leveled against Chinese goods.

But Xiang said the local TV makers still may beat the anti-dumping charges because the United States has a complex way of calculating the normal price and does not just take the price from the comparison country.

(China Daily June 18, 2003)

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