Rockwell FirstPoint Contact Corp, a global provider of complete call center and contact center solutions, vowed to enhance its penetration of the Chinese market by introducing a full range of services.

"We are looking forward to earning recognition here in China," said Rockwell FirstPoint Contact President Terry Murphy.

Rockwell FirstPoint Contact Corporation, a business of Rockwell Automation, provides complete customer interaction solutions supporting a variety of channels including voice, e-mail, online, wireless and VoIP utilizing a unique open interaction infrastructure.

"We will continue to expand and invest in China, as our policy is for the long haul," he said.

According to Murphy, the company is set to unveil a new office in Shanghai this month.

"Meanwhile, we are seeking more partners this year," he said.

The company triggered its penetration into China when it struck a cooperation agreement with Digital China in 2002.

Meanwhile, it also inked a co-operation agreement with Proactive and Beijing Teletrom Company.

Murphy revealed that the company is now in talks with a Shanghai-based Airline, to provide services such as airline ticket booking and information consultation.

"All the details are in the final stage, and we are going to officially announce our co-operation agreement very soon," he said.

"I am here to learn how to better participate in this exciting economy," Murphy said.

"The Chinese technology market is growing very quickly and has become increasingly competitive. This is particularly true in the contact center industry."

Murphy emphasized that China is a very important region for the company.

(China Daily January 19, 2004)